Cisgender Problem Activism Site
Product
2040 Olympics Design
Category
Branding Identity
Software
Adobe Illustrator, Photoshop
Date
December 2024
“The Cisgender Problem” seeks to spread awareness of micro-aggressions towards transgender individuals that someone outside of the community may not normally realize are transphobic. The site utilizes a journal-esque stylization using illustration and collage both traditional and digital. The hand-made appearance is an effort to feel more personal while expressing the emotional effect of the described incidents. This art direction is further emphasized by the copywriting prose.
