Istanbul Olympics

Product

2040 Olympics Design

Category

Branding Identity

Date

December 2024

Software

Adobe Illustrator, Photoshop

This hypothetical Olympics design based in Istanbul heavily emphasizes use of the logo and pictograms, drawing inspiration from Istanbul's reputation of a large population of stray cats and dogs, as well as more traditional design motifs and myths. The final logo combines the brave and protective wolf from the story of Asena with the soft embellishments of traditional designs to reach something that is both fierce and welcoming— the wolf becomes a protective symbol to look to for guidance.

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